Helen MacMillan, FOUNDER AND CHIEF ADVISOR

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Helen has 15 years of experience in the casino industry, working from management to senior executive roles for organizations including Caesar’s Entertainment, Park Place Entertainment and Great Canadian Gaming Corporation. As Chief Advisor with All-In, her expertise is sought by organizations such as British Columbia Lottery Corporation (Corp.), Nova Scotia Gaming Corp., Atlantic Lottery Corp., Manitoba Liquor and Lottery Corp., Alberta Charity Casino Operators and McCarthy Tétrault law firm. Helen is known as an industry expert in both Canada and the US.  


After much encouragement from female gaming industry colleagues from across Canada, Helen founded The Women of Canadian Gaming with a mandate to establish a collective of key women of Canadian gaming who provide support to each other and celebrate each other’s successes in their various roles within the industry. This collective will create a representation of the outlook of women in the gaming industry in Canada.​


Helen's expertise includes casino marketing, facility management, business planning and activation, change management, customer experience, loyalty programs, stakeholder relations, and community outreach.


Contact Helen at helen@all-inadvisorygroup.com

About Us

It's all about collective wisdom. Collective wisdom comes from the expertise of our advisors, the knowledge of our clients, and the insights from their customers. All-In’s expertise in gaming and hospitality sets us apart. We support you with a valuable external perspective that can help enhance or shift your thinking strategically and tactically. Our group has extensive depth in all aspects of gaming and hospitality so we can help you plan, implement, execute, measure and course-correct to get you to the finish line. 

OUR CLIENTS

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